100 years of

Wonder.

600+

Films

2,100+

Characters

152m

Park Visitors in 2019

(statista.com)

“We didn't realize we were making memories,
we just knew we were having fun.”

- Winnie the Pooh

Super Fans

• Deep exploration
  
• Immersive stories
• Easter Egg rewards
• First to new content
• Award loyalty
• Galvanize connection
  

Families & Kids 6+

• Accessible
• Things to do
• Things to see
• Things to watch
  
• Enjoy with each other
• Create Memories

Disney Curious

• Easy
  
• Top-level content
• Learn
• Discovery
• Satisfy curiosity
• Bring into the fold

Explore.

Discover.

Experience.

Together.